We Are Heading to FutureM!

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Calling all Branded Entertainment FANatics!

We are SO excited to announce that we are hosting a session at this year’s FutureM in Boston, October 16-18. FutureM brings a one-of-a-kind experience to Marketing and Media trendsetters by debating the cutting-edge development and future landscape of Marketing. The programs are unique, forward-thinking, and will challenge, integrate and bring to life what tomorrow holds for businesses in the digital age.

 Our session “Better than RedBull: Converting Your Brand into an Entertainment Hub will be held on October 17th at 9:30 A.M. This interactive panel will involve YOU with our guest panelists Evan Rimer (Walden Media), Matthew Valentinas (Entertainment Legal Counsel) and Sharon Vosseler (FoA Entertainment). Come tell us a bit about your brand’s creative brief and we will pitch you social video ideas live on the stage! 

As a valued member of the ZoomTilt community, we hope you’ll join us – register for FutureM today at FutureM.org .

 

Look forward to seeing you there!

YouTube Creator Academy: Lesson 1 – 3

This week our Manager of Brand and Community Relations, Amy DePaola (also known on Twitter as @TheeAmyDee), dove into her first ever MOOC (Massive Open Online Course) with the YouTube Creator’s Academy.

Amy, who has produced several web based series, including 617 The Series and the second season of The Rookie Bartender, decided to let us in on some of the secrets that only 32,000 YouTubers are partaking in.

In lessons one through three, which were led by Tastemade’s SORTED Food, Amy learned the difference between subscribers and non-subscribers and how they effect “watch time” and “clicks.” Ultimately, it is subscribers who up your channels “watch-time” and the YTCA is divulging insight into how to increase your subscriber base. In fact, in the new welcome module that YouTube deployed, your subscribers and your non-subscribers see two different page set-ups. Non-subscribers are prompted with a welcome teaser video while subscribers are led right into a channel’s playlist and related content. Both of which creator’s can control.

In addition to how to gain subscribers and design/layout, Amy learned about branding, which brought some perspective as to how you should treat your YouTube page. That is if you are serious about making yourself or your creation about a business. Amy has mentioned that this experience has been motivating for her and she would love if you will follow her as she rebuilds her individual YouTube presence.