An Open Letter to Shark Tank Boston

Dear Katie Rae, Mike Troiano, Pete Backlow, Fred Destin and Dharmesh Shah and One Anonymous VIP Shark/Investor,

Allow me to introduce myself. My name is Amy. I am just shy of turning twenty-eight; I was raised in North Jersey and educated in New York City, where I began my career.   Currently I am a full-time MFA graduate student at Emerson College, a freelance filmmaker, and “Maker of Happened Things” at ZoomTilt (because, well, I make lots of things happen), one of the 70 odd-something companies listed for the Shark Tank at FutureM.

I write to you today not to tell you to pick ZoomTilt; but rather, to tell you why I choose ZoomTilt and trust by the end of this letter that you will understand why we deserve to be on the stage with Shark Tank.

You saw the generic run-down of my credentials above, but that is just skimming the surface of my resume. I’ve been involved in public relations since PR was considered the “new advertising.” I’ve worked for large agencies representing Fortune 500 clients, I’ve been in-house with an internationally recognized diamond retailer and I launched smaller brand campaigns as an employee of a boutique PR agency. When I transitioned my career into film production I backtracked a bit, working first as an assistant, climbing the ranks to senior assistant and then finally, producer. I moved to Boston two years ago to pursue independent filmmaking and since then I’ve created an array of digital content and received thousands of views under my own LLC, Greenview Entertainment. I’ve studied with theater institutions around the globe, and my work has been nominated and recognized at film festivals throughout the country. I am also a YPC Member for the Cancer Research Institute and I am a published writer.

So, you are probably asking yourself with all this success and accomplishment and amount of work on my plate, why did I seek out ZoomTilt at the end of August 2012 and demand that I join the team, working, as most start-ups and entrepreneurs do, for absolutely no pay?

At a basic level, my interests are strongly aligned with the work that ZoomTilt is doing, so it’s a no brainer that I wanted to work for Anna Callahan and Chris Bolman. But for me it goes beyond my passion for filmmaking and why, even though I am a full-time graduate student with my own production banner I have officially taken on the role of the “Maker of Happened Things” over here at ZoomTilt.

ZoomTilt is a digital entertainment studio that provides filmmakers with the opportunity to get their work seen and paid for. Anna Callahan, the company’s founder, is an experienced filmmaker, who knows as well as I do, that the current model and economics of “Hollywood” and “Big Studio” do not work anymore. Today, it’s brands and advertisers that bring both funds and recognition to filmmakers and video creatives on content platforms like YouTube.  Content-hungry brands are the new funding engines that creative professionals use to present great, original, episodic content to audiences.  To feed this hunger and reinvent the economics and experience of both filmmaking and video advertising, ZoomTilt is spearheading a digital empire to fund independent, digital TV and video that also provides brands a more compelling, more engaging and lower cost way to tell their story to consumers.

The reason why I love ZoomTilt is because it aligns everything I’ve worked for over the years. A good publicist, like a good filmmaker, is a storyteller.

Individuals such as myself, Anna Callahan and Chris Bolman are the media makers of the future.  And in the highly fragmented and noisy digital space, standout media content, my honorable judges, is king.  What ZoomTilt is building allows me, my colleagues and an entire industry of creative professionals to succeed – because media is how messages and experiences are spread.  Media is what sustains and enlivens culture, even more so now in this fast-paced, information driven, digital age than ever before.

At ZoomTilt, we have a unique way of connecting brands and filmmakers to create and distribute that media; marketing media that entertains, promotes ideas and drives revenue and ROI for brands with deep, deep pockets and big, big budgets.

Marketing media is the reason why FutureM exists. So, I’ll leave you with one last question to consider:

Don’t you want one of the six companies standing on the stage at FutureM’s Shark Tank to be the company that is fundamentally redefining media marketing?


Happeningly yours,

Amy DePaola

Maker of Happened Things


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