Adam Pierce got hooked on filmmaking at the age of three — his older brothers had a Super 8 camera, and they put a motorcycle helmet on Adam so he could play a “curious astronaut” in their films. One of his brothers played an alien and they scratched the film itself to make the laser beams shoot out of the astronauts. When he was only slightly older, he took an animation class at a summer camp, and since then he’s been doing stop motion animation.
After getting his film degree from Emerson College, he thought he wanted to be a DP — so he decided to work as a freelance Grip/Electric in order to learn about lighting for film. He made great connections and started working quickly in New York City. “My advice for young filmmakers is to make sure you start doing the thing you want to do down the line right away. I wanted to be a DP so I went into lighting…five years later I found myself as an electrician in the film industry. I loved it, but it wasn’t what I had in mind.” Slightly disenchanted with his film career Adam again turned to his passion for stop motion animation. To this day, Adam works as a stop motion animator for television and film as well as commercials.
After his success as a professional animator, Adam decided to start his own production company, Charged Studios, where he has a long list of great credits. His work has gone to Sundance, SXSW, and many other festivals, and he has worked with major brands and agencies like Subway, Ogilvy, and UPS.
“The campaign for UPS was exciting, it was a combination of live action and stop motion, with a paper dinosaur walking along a kitchen counter. It interacts with live stuff, keys falling from above, a toy wind up robot, etc, and it was great to troubleshoot that combination and make it visually seamless.” And that spot got over a million hits on YouTube.
“While we’ve gone to some film festivals, I’m usually focused on finding the next creative project instead of promoting the last one.” So brands are a great way to get his work promoted.
The best part of running his own studio is working with his team. “I wanted to control the energy, to treat people right, and to work with people I like on cool projects. But even if the project is not so cool, working with talented people you like is what matters most.”