As we were writing the first Branded Entertainment Examples post, we came across so many we decided to split it into two. Here are some more great ones.
Series: Visual Life
Format: 10-minute documentaries
Views: 1.5 million
Brand: DC Shoes
Format: a few 10-minute made-for-web shorts
Views: 11 million within two months of first episode release
Benefits: “It’s been very successful. It’s definitely improved retail sales,” according to DC’s Ken Block.
Brand: Red Bull
Video: Way Back Home
Format: 8-minute short
Views: 25 million (just this episode)
Brand: Old Spice
Series: The Man Your Man Could Smell Like
Format: 3 30-second commercials and over 180 2-minute response videos
Views: over 36 million views for the first commercial alone
Benefits: 55% sales jump
The original Old Spice commercial featured Isaiah Mustafa and showed during the Super Bowl. Weiden and Kennedy, the marketing agency who created the commercials, eventually filmed over 180 video responses to twitter, facebook, and youtube comments.
We have even more examples on our third post: Even More Branded Entertainment.